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Last summer I took my three boys (Leo 12, Hal 9, Zev 7) to Coney Island to ride the Cyclone, eat Nathan’s hot dogs, and marvel at the most American thing of all: on that very spot only a few weeks earlier, Joey Chestnut had downed 74 dogs in 10 minutes at the July 4 Nathan’s hot dog eating contest. Right before lunch, Leo, who loves nothing more than badgering Zev to do dumb things, convinced Zev that if he agreed to go on the baby flume ride “Mermaid Parade,” he would buy him a slushy. Suffice it to say, Leo had no money and even less intention of buying Zev a slushy. Post-Mermaid Parade, the only thing louder than Leo laughing was Zev screaming.
Fast-forward five months to Christmas break, and Leo, who had begun conversing in a bizarrely authentic Australian accent following a Zumbo’s Just Desserts Netflix binge with his visiting cousins, burst out with the following in front of the assembled cousins, aunts, and uncles: Let me tell you the incredible story of a boy named Zev. One day he went on an amazing journey on The Mermaid Parade. He saw mermaids and jellyfish. It was as if he had traveled under the sea. He was totally transformed. And his wise older brother who had promised him a slushy as motivation knew he didn’t need to actually give him one because Zev had received his reward: he was totally transformed.
This went on for the better part of an hour, with Aussie Leo elaborating on the wondrous undersea creatures Zev had seen, and how he had been transformed. Zev’s reaction: laughter, then anger, then chasing and hitting. Leo’s response, while being chased: Zev, it’s not about you. I’m just sharing a miraculous story about a boy who happens to be named Zev. It was about the funniest thing I’ve seen. Leo’s Australian aquatic flourishes, Zev’s righteous anger, and Leo’s feigned innocence resulted in a comic bundle that “totally transformed” the audience.
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In the past, I’ve been critical of bundles. In my 2015 book, College Disrupted: The Great Unbundling of Higher Education, I describe degree programs – the economic engine of higher education – as bundles of remedial course work, general education courses, and advanced courses in the major. What’s more, this bundle of instruction is itself bundled with a range of tangentially-related services, as Anant Agarwal, president of edX has enumerated: “admissions, research, facilities management, housing, health care, credentialing, food service, athletic facilities, career guidance and placement, and much more.”
There’s a good reason to bundle college. Many products and services are easier to use when they’re bundled, and often easier to market and understand. The impact can be profound. The bundle known as the iPhone has transformed lives in a way that no disconnected set of hardware, software, and services ever could. Similarly, over the past 50 years, the college bundle – no less audacious and seductive than Steve Jobs’ vision for the iPhone – has dominated public attention and wallets to become the only pathway from youth to a remunerative and respected adulthood, at the expense of other forms of human capital development.
The bundle has been highly rewarding for higher education. Colleges and universities are now a $500 billion industry employing over 4 million faculty, staff, and administrators. The bundle has helped to build and support families and entire communities. About half of this spending is sourced from willing governments, reflecting the public’s college consensus. Employers contribute $20 billion. The rest comes from students and their families.
At the same time, the bundle is at the root of higher education’s dual crises of affordability and employability. As Apple’s $237 billion pile of cash amply demonstrates, bundling captures surplus for producers. And surplus capture has permitted tuition hikes at double the rate of inflation (and recently room, board, and student fee hikes at double the rate of tuition), resulting in $1.56 trillion of student loan debt. Likewise, smug that the bundle’s allure would keep paying and borrowing students walking through the gate, colleges and universities haven’t exactly upended legacy practices to prioritize students outcomes, like whether students complete, or graduates get good first jobs.
What does the unbundling of higher education look like? In his book The End of College, Kevin Carey introduces the University of Everywhere, consisting primarily of online courses and resources, reducing costs and increasing access. In my view, as online is an imperfect modality for developing soft skills and digital skills, it’s unlikely to constitute the main bridge from K-12 to employment. Instead, unbundling comes from millions of students opting for faster + cheaper onground, immersive, workplace-like pathways to good first jobs.
Whatever your vision of unbundling college, I’m not a lunatic about it. I agree with critics like the Vice Chancellor of the UK’s University of Portsmouth who recently pointed out to me that students shouldn’t be able to opt out of mental health services, or elements that build necessary social capital. To do so would be to disadvantage students in greatest need of our help. “University is a complex good. It necessarily involves some re-distribution of resources from some students to others. Unbundling and letting students choose which bits of the university experience they want would short-change them.” Nevertheless, I continue to believe that 50 years of preeminence has led to far too much complacence, and that unbundling represents the proper direction of travel for colleges and universities.
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College’s position and vector stands in stark contrast to its twin quasar: workforce development. What is workforce development? It’s a fragmented system of state and local workforce development or investment boards. These organizations are responsible for spending federal and state workforce dollars on “one stop” career centers to help job seekers find jobs. Charged with human capital development, WIBs maintain long laundry lists of training programs operated by nonprofit organizations and community colleges, and also provide access to an alphabet soup of public programs e.g., HUD Employment and Training Programs, Job Corps, Local Veterans’ Employment Representatives and Disabled Veterans’ Outreach Program, National Farmworker Jobs Program, and Senior Community Service Employment Program.
If college is the paradigm of bundled human capital development, today’s system of workforce development is its antithesis: a completely unbundled system. The very name itself – one stop center – tries to prove too much, demonstrating insecurity around the many organizations providing services to the typical client. The one stop center attempts to coordinate. But because everything is outsourced, getting lost in the shuffle is a common experience.
So while most Americans can rattle off the names of small and obscure colleges, few understand or have even heard of workforce boards: the lack of a clear bundle makes them much harder to grasp. The same is true of public support for workforce development, which falls short of college by an order of magnitude. The federal government spends only $19 billion of Education and Defense funding on career education and training. Department of Labor funds don’t add much. Federal spending on workforce development through the Workforce Opportunity Investment Act (WIOA) is only about $1 billion (the remainder of the $3.3 billion in WIOA spending is allocated to disability and youth programs).
Workforce development’s lack of resources has led to a system that prioritizes keeping cost-per-client low, emphasizes counseling over education and training, and where performance is measured on speed-to-placement, not on value added. So it should be no wonder that workforce boards find themselves in a vicious circle of attracting only low skill workers, and only the lowest skill positions from employers; there’s little opportunity or rationale for value add.
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If we’re ever going to have workforce programs that rival college as pathways to employment in terms of support, prominence, and/or effectiveness, workforce development must take a page from higher education’s textbook and begin to bundle. I don’t mean research budgets and lazy rivers. I mean full-stack solutions that directly overcome the key barriers keeping both job seekers and employers from bridging the education-to-employment gap.
What are these barriers? For individuals, it’s “Education Friction.” Education Friction explains why most Americans don’t go out and equip themselves with the skills employers are seeking. It’s the time to upskill, the cost of upskilling, and – most important – the uncertainty of a positive employment outcome. Eliminating Education Friction should be the Holy Grail of any workforce bundle. But that’s not nearly enough. There’s also Hiring Friction on the employer side. Hiring Friction explains nearly 7 million unfilled jobs: due to the increasing cost of bad hires and high churn in entry-level jobs, American employers are increasingly reluctant to hire candidates who haven’t already proven they can do the job. It explains why many employers now require years of relevant experience for positions that should be (and once were) entry level.
Over the past five years, a number of terrific not-for-profit organizations backed by well-meaning foundations, families, and corporations have begun trying to reinvent workforce development with new pathways to employment. But because they haven’t committed to abandoning the fragmented workforce paradigm, none of them have addressed Hiring Friction by serving as the employer of record for “graduates” and allowing employers to try unproven talent before they’re asked to buy. Hiring Friction is best addressed via bundled workforce solutions i.e., not a one stop source of referrals, but rather a single provider with a mission of scaling the provision of entry-level talent through a more bundled value proposition for both individuals and employers.
The story of American workforce development – particularly when thrown into relief by the college colossus – is that an unbundled system has its limits, particularly when faced with a population ill-equipped to navigate it (the same concerns around unbundling in higher education), and employers that insist on the perfect candidate served up on a silver platter (or they won’t hire). I’m convinced workforce development’s next decade will look very different. The inspiration is easy to find: our beloved, bundled alma mater. Emerging bundled workforce pathways that eliminate both Education Friction AND Hiring Friction are poised to close the skills gap across a wide range of sectors and job functions. And by eliminating Hiring Friction, many more employers will be drawn to workforce pathways: replacing workforce development’s current low-skill vicious circle with a virtuous circle.
So while college unbundles, watch for workforce development to bundle. They’ll meet somewhere in the middle both in terms of models and popularity. And as they do, America will find itself with a system of human capital development that is much more balanced and “totally transformed,” even without mermaids and jellyfish.